From the sketch a photographer was employed to create the image of the lady sitting at her desk monitoring the progress of the pumping station. The perspective of the water process plant was corrected and the sky extended. The images were superimposed and given both a light and dark effect which were later used in magazine ads and brochures.
I had an idea for the layout from the copy and image supplied for the article. Although the positioning of the man had to be altered in order for it to work. He was masked and moved and the seating straightend to give better harmony to the overall disposition.
The object here was to make this image more appetising. Using a combination of adjustment layers the water was quickly given a positive turn around. The addition to the sky was to provide room for the article copy.
The task was to clear way the cluttering objects in the image to create focus on the SCC personnel. Initially I adopted Illustrator to redraw the ceiling lines and then Photoshop to add the lighting fluctuations. Careful attention was giving to such subtle details as the reflections in the floor and the simplicity of the glass windows in the background.
Preem’s Managing Director was heading up development for fuel production from pine trees. The final image, in which he was placed in the nature was required for a magazine interview and later press release articles.
Here the objective was to take this very ordinary image of a pump in action and create a bit of drama. The ever elusive logo was added by first recreating the 3D form of the pump in Illustrator. When brought into Photoshop the pump illustration was masked away and the texture and lighting added to the logo to produce the required illusion.