From the sketch a photographer was employed to create the image of the lady sitting at her desk monitoring the progress of the pumping station. The perspective of the water process plant was corrected and the sky extended. The images were superimposed and given both a light and dark effect which were later used in magazine ads and brochures.
I had an idea for the layout from the copy and image supplied for the article. Although the positioning of the man had to be altered in order for it to work. He was masked and moved and the seating straightend to give better harmony to the overall disposition.
This brochure was produced as a compliment to the website we designed at Infobahn. I was involved with the design, photography and final artwork. I was also involved with the production of the site www.energieffektivisering.se as well.
The client ÅF, in this case analyse existing buildings and determine where savings can be in energy consumption.
Energy mapping, as they call it often identifies initiatives that can reduce energy costs by 20-30%.