This project involved many of my colleagues as production time was very tight. The company was to be given a new name and face-lift and we were charged with conveying the message to the thousands of employees dotted around the country at the same time.
Other than the usual branded products such as cups, plates and pens for the event, we also created a brochure outlining the new company’s vision and profile. Soon after the launch we saw over vehicle striping and created an internal magazine to boost the company’s new identity and tone-of-voice.
- Print management