Slurry in action

By Retouch

Blog Xylem Slurry Logo - 1Blog Xylem Slurry Logo - 2Here the objective was to take this very ordinary image of a pump in action and create a bit of drama. The ever elusive logo was added by first recreating the 3D form of the pump in Illustrator. When brought into Photoshop the pump illustration was masked away and the texture and lighting added to the logo to produce the required illusion.