To communicate AFA’s commitment to a paperless system, the existing paper forms were incorporated in the following campaign. 20 figures displaying posibilities for the useless old forms were created by a model-maker and then photographed. Once the images arrived on my desk I set to work making small changes and adjusting the colours.
Two brochures were produced informing those using the current system that times were changing and a new digital age was approaching. To reinforce the message a series of packaged material was created for on demand production. A family of ads were produced using the primary figures from the campaign and distributed throughout the year.
- Colour correction
- Post production
- Print management