After the initial three year reporting period was over we were challenged with re-imagining the financial reports for the coming three. I began the process by analysing the general functionality of the Annual Reports – what the client and I thought worked and needed improving. One area of evolution (rather than revolution) were maintaining the legibility of the tables whilst giving them more space to breathe.
We were to continue working in a way that gave open access to a number of content administrators via the CtrlPrint platform. This brought its own set of difficulties in the way the documents would be structured. Ease of use and maneuverability for everyone was key.
I wanted the Annual Report (in its printed form) to stand-out amongst other publications on the book shelf. This was one reason it was given a larger-than-normal format. Consideration was also taken to the spread proportions in order to fully utilise screen real estate when viewed via Concentric’s website.
One aspect was how to best utilise the limited colour pallet, comprising almost entirely of brown tones. The introduction of a darker neutral grey was used to offset the brighter Concentric orange. While at the same time limiting use of the lesser interesting brown tones. A light warm background colour was employed to create contrast with white details, where required.
Concept and Design
Mark de Koning
Production and Retouch
Mark de Koning
Arctic Paper / Amber Graphic
- Colour correction
- Final Art
- Investor Relations