After the initial three year reporting period was over we were challenged with re-imagining the financial reports for the coming three. I began the process by analysing the general functionality of the Annual Reports – what the client and I thought worked and needed improving. Areas of evolution (rather than revolution) were maintaining the legibility of the tables but give them more space.
We were to continue working in a way that gave open access to a number of content administrators. This brought its own set of difficulties in the way the documents would be structured. Ease of use and maneuverability for everyone was key.
I wanted for the Annual Report in its printed form to stand out on the book shelf. Thus it was given for that reason a larger than normal format. Consideration was also taken to the spread format for screen purposes. It was favourable to fit or come close to screen proportions.
One aspect was how to best utilaise the limited colour pallet of mostly brown tones. The introduction of a darker neutral grey was used to offset the brighter Concentric orange. While at the same time limiting use of the duller brown tones. And a light warm background colour was employed to create contrast with white details, where required.
Paper
Arctic Paper / Amber Graphic
Finish
Matte laminate
Design
Mark de Koning
Production & Retouch
Mark de Koning
- Branding
- Colour correction
- Delivery
- Design
- Final Art
- Investor Relations
- Layout
- Production
- Retouch