Concentric /​ Financial Reports 2018–2020

After the ini­tial three year report­ing peri­od was over we were chal­lenged with re-ima­gin­ing the fin­an­cial reports for the com­ing three. I began the pro­cess by ana­lys­ing the gen­er­al func­tion­al­ity of the Annual Reports – what the cli­ent and I thought worked and needed improv­ing. One area of evol­u­tion (rather than revolu­tion) were main­tain­ing the legib­il­ity of the tables whilst giv­ing them more space to breathe.

We were to con­tin­ue work­ing in a way that gave open access to a num­ber of con­tent admin­is­trat­ors via the CtrlPrint plat­form. This brought its own set of dif­fi­culties in the way the doc­u­ments would be struc­tured. Ease of use and man­euver­ab­il­ity for every­one was key.

I wanted the Annual Report (in its prin­ted form) to stand-out amongst oth­er pub­lic­a­tions on the book shelf. This was one reas­on it was giv­en a lar­ger-than-nor­mal format. Consideration was also taken to the spread pro­por­tions in order to fully util­ise screen real estate when viewed via Concentric’s website.

One aspect was how to best util­ise the lim­ited col­our pal­let, com­pris­ing almost entirely of brown tones. The intro­duc­tion of a dark­er neut­ral grey was used to off­set the bright­er Concentric orange. While at the same time lim­it­ing use of the less­er inter­est­ing brown tones. A light warm back­ground col­our was employed to cre­ate con­trast with white details, where required.

Concept and Design
Mark de Koning

Production and Retouch
Mark de Koning

Paper
Arctic Paper /​ Amber Graphic

Finish
Matte laminate

• Branding
• Colour correction
• Delivery
• Design
• Final Art
• Investor Relations
• Layout
• Production
• Retouch