Däckia /​ Spring Campaign 2022

This cam­paign fea­tured a num­ber of people singing to a folk clas­sic tune about the com­ing of spring, whilst driv­ing their cars. My task was to cap­ture them and the same atmo­sphere from the cam­paigne film. We set up a car with the occu­pants in a car park on a some­what snowy win­ters day to sim­u­late them driving.

Terry Lee Fredin

Photography and Retouch
Mark de Koning

Project Leadership
Louise Olsson