Yama Paper is a bi-annual publication. The brief expressed the hopes and dreams of the clients vision for a customer magazine, freely accessible at their restaurant chain. The details of which were proposed and developed with Sushi Yama. In essence, the function of the magazine is to represent the companies values, connections with Japan and the Japanese culture and engage readers with the Sushi Yama brand.
Everything from the tactile feel of the paper to the layout of the articles is there to evoke feelings of desire – the publication is designed to instill an intrinsic want-to-take-home-and-keep value.
Mark de Koning